Paapii - Licence to play.
Come, let's go to the kitchen!
It's the year 2009. Anniina is hand-printing fabrics
on her kitchen table in Nedervetil.
Otherwise you can't get exactly what you want.
A strong-willed woman from Ostrobothnia knows this.
From the fabrics, interior products and stuffed animals are created,
one of them is Paapii - sometimes awake, sometimes asleep.
There is a strong desire to create domestic design with a joyful touch.
Anniina starts a blog and presents her patterns.
Feedback pours in, and buyers appear.
The burning passion for creativity overcomes the fear of entrepreneurship.
PaaPii Design sees the light of day.
Inspiration comes from the surrounding life.
From fascinating stories, traditions, and people.
From the enchanting nature, forest, and sea landscapes.
The patterns burst with joy and color.
We design like children.
Get excited without prejudice.
Throw ourselves into being wild and free.
Take my hand, let's travel to Kokkola!
It's the year 2017. No longer sewing in the kitchen
but in our own clothing factory.
We make domestic and sustainable products.
Clothes from organic cotton.
Finnish in every seam.
Produced with solar energy.
Today, Anniina still knows what she wants.
Gets excited about new things, but not alone.
There are already many Paapii team members.
Packages are sent far across the seas.
Alongside clothes and fabrics, there are interior products,
pattern books, and much more.
Time will tell where the path leads next.
It may be winding and bumpy,
but also full of excitement and surprising turns.
Let's navigate it together with courage.
For dreams are made to be sewn.
